Questions You Always Wanted Answers To
Defining SEO isn't an easy task because it's changing all the time. In 2014, the SEO definition might sound something like this: It is everything that is done to ensure that you'll be found on the Internet and to ensure that traffic converts.
Have you done SEO yet? Do you have no content? Does your page mainly consist of Flash, AJAX or simple graphics? There are a lot of reasons why your site might not be ranking. Some of them may be because of black hat SEO in the past, a poor or no backlink profile, a slow website loading speed, duplicate content on the site and more. All of these factors and many more will be analyzed by our experts during your SEO campaign so that we can fix all of your on- and off-site SEO issues.
You probably need to disable personalized search. If you log in to your Google account and run a search, you will see different results than the average searcher. Google can shuffle and rearrange the results based on your personal preferences, previous search history, location, browser and more. We know how search engines work, and we can give you detailed instructions on how to check your rankings.
Do you sell iPhones? Are you an official representative of Apple? Do you sell iPhones globally or just nationwide? Are you able to spend $50k+ on SEO each month? If so, then maybe yes.
If you are known as Jeff Bezos and your website is Amazon.com, then you probably can. Otherwise, you will have to choose and set preferences based on your budget. SEO is a bit pricier these days, and a 5-10 keyword campaign can cost you between $500 and $2,000 a month, depending on your market. You will have to determine a few main keywords and then go after them. These keywords should be your most popular and most profitable ones; for example, a hotel in Toronto might want to start with "hotel Toronto" and other similar variations.
How much does a car cost? What about a house? First of all, we would need to know the type of house or car before we can try to assess the monthly price; otherwise, we would have to say between 500 and 1 million dollars each month. Everything below $500 a month is low-quality or automated. The average price for optimizing each keyword through our company is about $100 to $300 a month. This depends on the level of competition, previous SEO history of the website, targeted regions and more.
Why are cars and houses so expensive? It's because it takes lots of time, valuable resources and hard work to design and build them. The same is true for SEO, but websites can actually make you money while designing and setting up a website alone does not. In the long run, SEO earns more money than it actually costs. Plus, you should remember that SEO isn't like a house or a car. It's more like a shop or hotel than a house, and it's more like a race car than a regular car.
You should never do that! In the post-Penguin and Panda era, 1,000 backlinks will only cause your site to be blacklisted through either a manual or algorithmic penalty from Google. If this happens, your site will not see the top 10 results for at least a year. The right question is, "Can you rank my site in the top 10, and how long will it take?" One backlink from a reputable website that fully complies with Google's recent algorithm updates can help more than 10,000 low-quality backlinks, and the backlink's speed placement is a crucial factor.
This depends on your site; you may or may not need one.
In most cases, designers underestimate the importance of SEO, and many misunderstand it. They often feel that the designer should be deciding how the website will be built, but they and their clients often don't realize that the site hasn't even been indexed by Google until later. SEO should be a main part of the website's design and not just an add-on. An open-minded designer can provide a good, findable site architecture that works for SEO as well. There are a lot of manuals and outdated SEO tutorials on the Internet that will not work in 2014 and beyond, and if you do not know SEO industry or have enough experience in the field, you might accidentally blacklist your website. This will cause a significant loss in traffic and business.
SEO is a full-time job for one person, or it requires an entire team of people with several skills that range from Web development and content creation to marketing and working on the site to make it rank in the top 10. SEO is a complex process that requires strong analysis, content assessment, off-site submissions and so on. Unless you have at least one experienced SEO expert in-house, it is strongly advised that you seek assistance from an SEO company or consultant.
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